Lotte Department Store's Living Fair Worth 3 Billion KRW... Up to 80% Discount Event

Lotte Department Store will hold a 'Living Fair' at 12 stores in the metropolitan area, including the main store and Jamsil store, until the 13th.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 8th that it will hold a 'Living Fair' worth 3 billion KRW at 12 stores in the metropolitan area, including the main store and Jamsil store, until the 13th. Living products such as summer bedding, furniture, kitchenware, and tableware will be offered at discounts of up to 80%.

Since mid-May, when the early heat began, demand for bedding that helps provide comfortable sleep even during tropical nights has increased. Representative bedding brands such as Sopraum and Allergman have introduced natural cooling materials as the new bedding trend for this summer season. Cooling materials provide an immediate cool sensation when in contact with the skin and have excellent moisture absorption, creating a more comfortable bedroom environment during the summer.

Allergman, a functional bedding brand specializing in allergy care, has released summer products using refreshing rayon materials. These products feature Allergman’s special fabric that blocks house dust mites and fine harmful substances, combined with rayon. Additionally, Elle and Sesa introduced bedding that uses 100% natural modal made from beech trees on one side and regenerated fiber rayon extracted from pulpwood on the other side.

At Nicefeel, a bedding specialty brand, rayon material products that undergo pigment processing to eliminate bacteria and reduce skin irritation are popular as summer bedding for a comfortable sleep. Sopraum, a premium goose down bedding brand, has planned a quilt containing 95% Polish mother goose down and will offer it exclusively at Lotte Department Store.

A Lotte Department Store official said, “This summer is expected to bring record-breaking heat, causing many people to have trouble sleeping late into the night,” adding, “You can conveniently purchase bedding that helps comfortable sleep, such as goose down quilts with a cold touch and natural materials that ensure hygiene and safety, not only at department store outlets but also online.”

This content was produced with the assistance of AI translation services.