LG Electronics-Audi Germany Joint Marketing 'Up to 15% Discount on Air Conditioners When Buying a Car'

Models are introducing the LG Whisen Tower Air Conditioner (left) and the Audi Q8 vehicle at Gojin Motors Dosan-daero branch, the official Audi dealer in Korea.

[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 8th that it will collaborate with Germany's Audi to conduct joint marketing for the Whisen Tower air conditioner.

LG Electronics will offer a special discount voucher for purchasing the LG Whisen Tower air conditioner to customers who buy an Audi vehicle from Gojin Motors, Audi's official dealer in Korea, until the end of next month.

Customers who purchase vehicles at any of the 10 Gojin Motors locations nationwide, including stores on Dosan-daero in Seoul, Suwon, Daejeon, and Gwangju, can receive up to a 15% discount when buying the LG Whisen Tower air conditioner at designated electronics retailers. They will also receive a special discount voucher for purchasing the LG PuriCare 360° Air Purifier Alpha.

LG Electronics will operate a dedicated experience zone at the Dosan-daero store in Gangnam-gu, Seoul, allowing customers visiting the car dealership to directly experience the Whisen Tower air conditioner and other products.

Park Junsung, Head of Air Solution Marketing at LG Electronics Korea Sales Division, said, "We will continue to expand customized marketing for premium customers to directly deliver the differentiated customer value of the LG Whisen Tower air conditioner."

This content was produced with the assistance of AI translation services.