Shinsegae Department Store and Genie Music Collaborate on Fusion Marketing... "Adding Music to Shopping"

Shinsegae Department Store and Genie Music have signed a Memorandum of Understanding (MOU) for mutual cooperation.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 8th that it has signed a Memorandum of Understanding (MOU) for mutual cooperation with Genie Music. The two companies plan to showcase various convergent marketing efforts both online and offline through their collaboration.

Through this MOU, they will operate mutual corporate brand pages on their mobile apps, hold joint live events based on Shinsegae Department Store’s offline stores, and co-produce digital entertainment content such as music.

From the end of July, each company’s exclusive sections will be available on the Shinsegae and Genie Music mobile apps. On the Shinsegae app, Genie Music will select monthly music themes and present playlists, magazines, and videos. Meanwhile, the Genie app will propose monthly lifestyle themes linked to music and offer shopping benefits for Shinsegae Department Store.

Various content experiences will also be available offline. Shinsegae will brand the cultural halls at its Gyeonggi and Daegu branches as “Genie Halls” and regularly hold concerts. These performances will also be simultaneously broadcast as ontact live shows linked with live streaming within the apps.

A Shinsegae Department Store official said, “The collaboration between Shinsegae and Genie Music will present diverse lifestyle content that creates new customer value,” adding, “We will leverage our best capabilities in shopping and music to generate synergy.”

This content was produced with the assistance of AI translation services.