Coupang and Korea Customs Service Join Hands to 'Streamline E-commerce Customs Clearance and Logistics System'

Integrating Coupang's Logistics IT Technology with Customs Administration for Faster Overseas Direct Purchase Clearance and Preemptive Hazardous Goods Blocking

On the 7th, Im Jae-hyun, Commissioner of the Korea Customs Service (left), and Kang Han-seung, Chief Operating Officer of Coupang, are signing a business agreement in the main conference room of Seoul Customs.

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 7th that it has signed a 'Memorandum of Understanding (MOU) for Cooperation to Improve the E-commerce Customs Clearance and Logistics System' with the Korea Customs Service. Under this agreement, Coupang will provide consultation on the design and construction of customs clearance and logistics systems, laws, and regulations optimized for the global e-commerce market, and will provide transaction information to the Korea Customs Service more quickly to accelerate the customs clearance speed of overseas direct purchases.

The signing ceremony held at the Seoul Customs Office conference room was attended by key officials including Lim Jae-hyun, Commissioner of the Korea Customs Service; Kim Ki-dong, Head of the E-commerce Customs Clearance Division; Choi Young-hwan, Head of the Research and Development Equipment Team; Kang Han-seung, Coupang Chief Operating Officer; and Yoon Hye-young, Vice President of Coupang Retail Division. They pledged to closely cooperate to create a faster and smoother customs clearance and logistics environment for e-commerce goods.

This MOU was established to build a national e-commerce customs clearance system that can accelerate the customs clearance speed of overseas direct purchases and preemptively block goods that pose risks to public safety, as the scale of online personal trade rapidly increases every year. The transaction system utilizing Coupang’s artificial intelligence (AI) and other new technologies and the national e-commerce dedicated customs clearance logistics information network (tentative name) to be built by the Korea Customs Service will be designed and constructed to connect stably and flexibly, creating a fast and smooth customs clearance and logistics environment.

Through this agreement, Coupang plans to provide transaction information to the Korea Customs Service one step faster to increase the delivery speed of Rocket Direct Purchase, and to create a stable and reliable marketplace that does not conflict with the national e-commerce customs clearance system. Additionally, by providing detailed delivery information, Coupang aims to satisfy the diverse needs of domestic consumers and enable the return of canceled goods overseas, thereby creating a favorable sales environment for overseas sellers as well.

Kang Han-seung, Coupang Chief Operating Officer, said, "This agreement will be an excellent example of collaboration that meets the demands of the era of the Fourth Industrial Revolution and provides higher services to the public and consumers." He added, "Going forward, Coupang will continue to realize a high level of customer satisfaction by utilizing data science and IT technology in the logistics field."

This content was produced with the assistance of AI translation services.