KB Insurance Donates Proceeds from Hope Bazaar Including Star Memorabilia Auction

KB Insurance announced on the 7th that it held the 'Beautiful Store' and '2021 KB Hope Bazaar' at its headquarters building in Yeoksam-dong, Seoul on the 27th of last month.

[Asia Economy Reporter Oh Hyung-gil] KB Insurance announced on the 7th that it held the 'Beautiful Store' and '2021 KB Hope Bazaar' at its headquarters building in Yeoksam-dong, Seoul on the 27th of last month.

Due to COVID-19, the event was held online and included a star memorabilia auction.

Yuna Kim, former figure skating athlete and representative model of KB Financial Group; lyricist Kim Eana, currently appearing as a KB Insurance advertising model; webtoon artist Joo Ho-min; newly appointed head coach of the KB Insurance Stars volleyball team, Hoo In-jung; and KB Financial Group professional golf players Park In-bee, Jeon In-ji, Ahn Song-yi, and Oh Ji-hyun donated their memorabilia.

Since 2006, approximately 770,000 items have been donated over 16 years, and the sales proceeds have been used to support children from low-income and marginalized groups.

Earlier this year, KB Insurance established the 'ESG Strategy Unit' to formulate and implement ESG (Environmental, Social, and Governance) policies as part of an organizational restructuring, proactively responding to the trend of strengthening social and environmental responsibilities and laying the foundation for sustainable management.

Kim Ki-hwan, CEO of KB Insurance, said, "The future is a time opened based on today’s principles of saving, sharing, repurposing, and reusing," adding, "We will strive to become a company that shares hope with the underprivileged in our society through continuous sharing management."

This content was produced with the assistance of AI translation services.