Market Kurly Sees 4x Increase in Sales of Non-Alcoholic Beverages... Popularity Soars

The sales volume of non-alcoholic beverages at Market Kurly has increased fourfold compared to the same period last year.

[Asia Economy Reporter Lim Chunhan] Market Kurly announced on the 7th that the sales volume of non-alcoholic beverages increased fourfold compared to the same period last year as more people enjoy drinking healthily and lightly at home.

According to Market Kurly, the sales volume of non-alcoholic beverages from January to May this year increased by 376% compared to the same period last year. Market Kurly analyzed that due to the prolonged social distancing caused by COVID-19, outdoor drinking gatherings decreased while more people started drinking at home. Additionally, with reduced outdoor activities, people preferred beverages with lower calories and alcohol content to manage their weight, leading to a surge in non-alcoholic beverage sales.

The most popular type of beverage was beer, accounting for 61% of total non-alcoholic beverage sales. Non-alcoholic products from famous international beer brands such as Tsingtao, Hoegaarden, Carlsberg, and Heineken showed high sales, as they are suitable for light drinking alone. Many customers chose these because they maintain the original taste of each beer while allowing for guilt-free enjoyment due to their low alcohol content and calories.

As beverages have become lighter, so have the snacks. While sales of representative drinking snacks such as makchang, daechang, odolppyeo, and chicken gizzards remained similar to the same period last year, sales of dried seafood increased by 31%. The most popular product was grilled dried pollack, which was oven-baked to be crispy and added a savory flavor.

This content was produced with the assistance of AI translation services.