Dada M&C and Dear Dear Participate in 'Untact Plogging Challenge'

DearDear participates in the Untact Plogging Challenge in celebration of Environment Day.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle Dada M&C's eco-friendly camping lifestyle brand DearDear announced on the 7th that it will participate in the Untact Plogging Challenge in celebration of Environment Day. Plogging is an environmental protection activity that combines the Swedish word for "picking up" and jogging, meaning picking up trash while walking or running around.

This challenge is being held in collaboration with the health management platform 'CircleIn' until the 11th. Participants can use GPS-based running apps such as NRC (Nike Run Club), Strava, and Apple Watch to record plogging for more than 1 km and verify it on the CircleIn application. All participants who successfully complete the challenge will receive a completion certificate featuring the DearDear logo.

DearDear is also running a promotion to commemorate participation in the challenge. Among participants who upload the challenge completion certificate issued by the CircleIn application on Instagram, 10 will be selected by lottery to receive a DearDear folding box. This product is popular among camping enthusiasts as it can be used for storage as well as an outdoor table. The tabletop is made of 100% solid wood, giving it a luxurious feel, and it is foldable for easy portability.

A representative from Dada M&C said, "Through the plogging challenge, we wanted to convey the message that activities to create a sustainable Earth start with small personal habits," adding, "DearDear, the eco-friendly camping brand launched on Earth Day, will continue to lead environmental protection efforts by carrying out various campaigns in the future."

This content was produced with the assistance of AI translation services.