"My Name on Jeans?" … Vice Chairman Jeong Yong-jin Says "Got a Business Idea"

[Asia Economy Reporter Jo In-kyung] Chung Yong-jin, Vice Chairman of Shinsegae Group, denied media reports claiming that a so-called 'Chung YongJean,' inspired by his fashion items, would be released, calling it "news to me." By addressing this through his personal social media (SNS) rather than the company's official channels, he once again showcased his informal communication style with the public.

On the afternoon of the 3rd, Vice Chairman Chung shared an article on his Instagram, writing, "News to me, sorry. The idea doesn't seem bad." He also added, "Got a business idea from reading the article, thank you."

That day, a media outlet quoted a fashion industry insider saying, "A mid-sized clothing company has been proposed to prepare a so-called 'Chung Yong-jin Collection,' focusing on casual items such as jeans, jumpers, jackets, and hoodies, inspired by the jeans fashion that Vice Chairman Chung is known for wearing." The article also mentioned that Shinsegae and the clothing company were in design discussions and planned to launch the collection this fall, but Vice Chairman Chung's post confirmed that this was not true.

Known as a 'business fashionista,' Vice Chairman Chung has regularly attracted attention by sharing his everyday outfits of jeans, T-shirts, and sneakers on SNS.

Last year, when a netizen asked in the comments on one of his Instagram photos, "Could you tell me the brand of your jeans? They are so pretty," he replied, "Paige Jeans," even providing the website address, which led to the coining of the term 'Chung YongJean.' At that time, interest was drawn to the fact that the jeans he wore were priced around 200,000 to 300,000 KRW and to the American premium denim brand Paige Jeans. When asked how he purchased the 'Nike Undercover Overbreak,' he honestly answered, "Resell."

Although Vice Chairman Chung denied the article mentioning him that day, he said he "got a business idea," which led netizens to welcome the idea with comments like "Please really launch Chung YongJean," and "You should also work as a model." The caricature emoji of Vice Chairman Chung added to the post also caught the attention of netizens.

Recently, Vice Chairman Chung has been actively leveraging his public recognition and popularity to support marketing and promotion for the group and its affiliates. Using the gorilla character 'Jayrilla,' modeled after his appearance, he supports Shinsegae Food's food and beverage (F&B) and merchandise business. He also appeared in YouTube videos promoting Emart's fresh food products, filming vlogs. Additionally, he personally wore and was the first to introduce on SNS the uniforms and souvenirs of the professional baseball team SSG Landers, drawing the attention of baseball fans.

This content was produced with the assistance of AI translation services.