"Accelerating Strategy for Self-Sufficient Consumers" U+Altteul Mobile Launches 8 New Mid-Low Priced Plans

[Asia Economy Reporter Eunmo Koo] U+Altteul Mobile announced on the 4th that it will launch eight new mid-range plans targeting the ‘Jageupje-jok’ who use unlocked smartphones combined with budget phone plans.

According to U+Altteul Mobile’s customer data analysis, the number of customers combining unlocked phones with budget phone plans has steadily increased recently due to the influence of the MZ generation, who prioritize cost-effectiveness. The newly launched mid-range plans are designed for these Jageupje-jok who prioritize reducing communication costs, offering ample data and voice calls while being about 30,000 to 40,000 KRW cheaper than existing carriers.

The mid-range plans are composed of eight types according to the basic data provision ranging from 2GB to 15GB. For customers who use a lot of data, the 15GB plans include ▲‘USIM Best Cost-Effectiveness (15GB+/300 minutes)’ ▲‘Isipsae 15GB+ Special’ ▲‘GS25 (15GB+/300 minutes)’ among a total of four types. All provide 15GB of data, 300 minutes of voice calls, and 300 text messages for 27,500 KRW per month, and allow unlimited use at a speed limited to 3Mbps after data is exhausted. When subscribing to the 15GB plan, one LG Uplus or U+Altteul Mobile subscriber line can be designated for unlimited voice calls.

Additionally, for customers who mainly use data in Wi-Fi environments such as at home or office, there are two 5GB plans: ▲‘USIM Best Cost-Effectiveness (5GB/300 minutes)’ and ▲‘GS25 (5GB/300 minutes)’, and two 2.5GB plans: ▲‘USIM Best Cost-Effectiveness (2.5GB/200 minutes)’ and ▲‘GS25 (2.5GB/200 minutes)’. The 5GB plans provide 5GB of data, 300 minutes of voice calls, and 100 text messages for 11,000 KRW per month, while the 2.5GB plans provide 200 minutes of voice calls and 100 text messages for 7,700 KRW per month.

Subscription is also simple. Customers can purchase a USIM card directly at GS25 convenience stores nationwide, Homeplus, or the U+Altteul Mobile Direct Mall, and activate it online within 5 minutes through the self-activation service. Various convenience services such as the ‘Same-day Delivery Service’ that allows customers to receive the USIM card applied for online on the same day are also provided. Detailed information about the new mid-range plans can be found on the U+Altteul Mobile Direct Mall.

Jo Yongmin, head of the MVNO business at U+Altteul Mobile, said, “With the expansion of the mid-range plan lineup, we expect that the choice of plans for customers, including the cost-conscious Jageupje-jok, will be further expanded,” and added, “We will continue to discover various products and services that can satisfy consumer needs.”

This content was produced with the assistance of AI translation services.