Lotte Chilsung Launches 'Milkis Milk Bread Flavor'
[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage announced on the 4th that it has collaborated with CJ Foodville's bakery brand Tous Les Jours to launch 'Milkis Milk Bread Flavor.'
This product was introduced in response to the recent trend of unique collaborations breaking down industry boundaries and consumer trends seeking new fun elements through unexpected combinations.
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'Milkis Milk Bread Flavor' combines the soft and fizzy taste unique to Milkis with the flavor of milk bread. The packaging maintains the character and design of the existing product while incorporating images of milk bread and a milk bread character to make the product's features easily recognizable at a glance. It comes in a 500mL PET bottle, making it convenient to carry.
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