Shinsegae Duty Free Joins Simsakkat Gogo Challenge... Launches Eco-Friendly Campaign

Shinsegae Duty Free's virtual character 'Simsatgat' joins the GoGo Challenge campaign to reduce plastic use in daily life.

[Asia Economy Reporter Lim Chun-han] Shinsegae Duty Free announced on the 4th that its virtual character ‘Simsatgat,’ who is in charge of social media marketing, will participate in the GoGo Challenge, a campaign to reduce plastic use in daily life. The GoGo Challenge is a campaign initiated by the Ministry of Environment to reduce the use of disposable products and plastics.

Simsatgat is a merchant from the Joseon Dynasty who ran a trading post in Myeongryebang and accidentally time-slipped to the present, where he got a job at Shinsegae Duty Free managing its SNS channels. By having this friendly character participate in the campaign, it is expected to help the public take more interest in environmental issues and practice reducing disposable products and plastics in their daily lives.

Shinsegae Duty Free has fulfilled its corporate social responsibility for environmental protection and has carried out various eco-friendly activities. To minimize plastic waste, it uses eco-friendly logistics boxes called Green Bags and paper packaging materials. Last year, it introduced a logistics system called Moving Rack to reduce vinyl waste and enable quick product retrieval at the delivery area. Additionally, it has run the upcycling campaign Keep It Green, turning collected used duty-free prepaid cards into travel name tags, which are then gifted to customers.

A Shinsegae Duty Free official said, “Eco-friendliness has become a hot topic worldwide,” and added, “We will continue to recognize and promote environmental issues in various ways and strive to become a leading duty-free store in eco-friendliness.”

This content was produced with the assistance of AI translation services.