The Main Buyers of 'Joguk-ui Sigan' Are Men in Their 40s

Purchase status by gender and age group of 'The Time of Jo Guk,' which ranked first in Kyobo Bookstore's bestseller list for the fifth week of May. (Source: Kyobo Bookstore)

[Asia Economy Reporter Donghyun Choi] The memoir of former Minister of Justice Cho Kuk, "Cho Kuk's Time," was purchased more by men than women, with those in their 40s buying the most.

Kyobo Bookstore announced on the 3rd that "Cho Kuk's Time" ranked first in the bestseller list for the fifth week of May.

Looking at the proportion of buyers by gender, men accounted for 62% and women 38%. By age group, those in their 40s accounted for the highest at 36.8%, followed by those in their 50s at 32%, and those 60 and older at 15.4%. Both men and women showed the highest purchase proportion in their 40s.

The top ranks of the bestseller list were mostly novels. Matt Haig's "The Midnight Library" ranked second, and Im Mi-ye's "The Dollar Gut Dream Department Store" ranked fourth. Bernard Werber's new book "Civilization" rose to fifth place overall upon publication. "Civilization" showed a similar purchase proportion between male and female readers, with high purchases among those in their 40s.

The influence of popular entertainment programs is also expanding. Sales of books by cast members are surging. After author Jung Yoo-jung appeared on a variety show, her book "Origin of Species" jumped to ninth place, and "Seven Years of Night" rose to thirteenth place.

This content was produced with the assistance of AI translation services.