Kolon FnC Conducts 'We Do Campaign' on Online Mall

[Asia Economy Reporter Lim Hye-sun] Kolon Industries FnC Division (hereinafter Kolon FnC)'s official shopping mall Kolon Mall is conducting the 'weDO Campaign' from June 4 to 30 in celebration of World Environment Day on the 5th. 'weDO' is a sustainability category operated within Kolon Mall that focuses on showcasing products that are right for humans, the environment, and animal welfare.

This campaign is carried out in two main ways. Throughout this month, 6.5% of the sales revenue from products within weDO will be donated to environmental projects. Additionally, customers who purchase weDO products totaling over 200,000 KRW (cumulative) will receive a 20,000 KRW discount voucher for Box Atelier by the upcycling fashion brand 'Re;code'. Box Atelier is Re;code's sustainable fashion service that allows customers to bring in their existing clothes to be redesigned and transformed into new items, a kind of reform and repair service.

weDO is also participating in an offline event until the 20th. At the pop-up store 'Minji Mansion' for the MZ generation, ten domestic sustainability-oriented brands including Kolon Sports, Re;code, and Epigram, which are part of weDO, are introduced. Minji Mansion personifies the MZ generation who pursue value-driven consumption as 'Minji (MZ)', and is a complex cultural space reflecting their tastes. weDO exhibits postcards, books, and products under the theme 'Tomorrow Library with weDO' to introduce the brands.

This content was produced with the assistance of AI translation services.