Dongwon F&B Launches Eco-Friendly Label-Free Water 'Dongwon Saemmul Label Free'

Dongwon F&B Launches Eco-Friendly Label-Free Water 'Dongwon Saemmul Label-Free'

[Asia Economy Reporter Seungjin Lee] Dongwon F&B announced on the 3rd that it has launched the eco-friendly water bottle “Dongwon Saemmul Label-Free,” which eliminates labels on both the PET bottle body and cap.

“Dongwon Saemmul Label-Free” is a product that can be separated and disposed of immediately after drinking without the hassle of removing the plastic label from the PET bottle. It is an eco-friendly product that enhances recycling convenience by having no labels not only on the body but also on the cap.

The product name of “Dongwon Saemmul Label-Free” is engraved on the PET bottle using a laser printing method. Since no ink is used during the printing process, the PET bottle is of high purity, which further improves recyclability. Product information such as the product name, water source, and mineral content, which were previously printed on the label, is now indicated on the package handle for individual product bundles, considering the recyclability of the packaging material as well.

Dongwon F&B has also significantly reduced the weight of the PET bottle itself to further strengthen its eco-friendly aspects. Since 2013, Dongwon F&B has been working on reducing plastic usage by signing an agreement with the Ministry of Environment to lighten PET bottles. For example, the 500ml PET bottle of Dongwon Saemmul weighs 14g, which is 26% lighter than the 19g weight in 2013, making it one of the lightest in the industry. Dongwon F&B plans to continue reducing the weight by about 4g this year as well.

Dongwon F&B plans to first apply the label-free design to the most popular product, the 2L 6-pack bundle of Dongwon Saemmul, and later extend it to the 500ml product line, expanding its availability to offline channels.

Dongwon F&B’s “Dongwon Saemmul” is spring water sourced from deep bedrock water in Yeoncheon-gun, Gyeonggi Province, and Goesan-gun, Chungbuk Province. In Yeoncheon-gun, the water is drawn from bedrock located at a depth of 440 meters, one of the deepest levels in Korea. The clean raw water undergoes a total of seven filtration steps and five ultraviolet sterilization processes.

Before launching “Dongwon Saemmul Label-Free,” Dongwon F&B introduced last year Korea’s first frozen spring water cooling material “Dongwon Saemmul Fresh,” which can replace ice packs and be used as an eco-friendly cooling material. Last month, it also launched “EcoBori,” Korea’s first label-free eco-friendly product among tea beverages, strengthening its ESG competitiveness in the spring water and beverage market through various products.

This content was produced with the assistance of AI translation services.