CU, Launches 'Green-Action Campaign'... "What Is Your Eco-Friendly Consumption Score?"

CU is conducting the 'Green Action Campaign' on its official website and membership app Pocket CU in celebration of Environment Day.

[Asia Economy Reporter Lim Chun-han] CU announced on the 3rd that it will hold the ‘Green-Action Campaign’ on its official website and membership app Pocket CU until the 30th of this month for consumers who are highly interested in eco-friendly consumption in celebration of Environment Day.

The Green-Action Campaign is an eco-friendly consumption promotion campaign designed to encourage consumers to self-assess their daily product purchasing habits and raise awareness of environmental protection. This campaign is conducted in two ways: the Green-Action Level Test, which diagnoses one’s eco-friendly consumption index, and the Green-Action Promise and Practice, which involves committing to and participating in the purchase of eco-friendly products.

The Green-Action Level Test consists of five questions related to eco-friendly lifestyle habits such as proper waste separation, receiving electronic receipts, and avoiding disposable products. Based on the test results, participants can see titles categorized as Eco-friendly Beginner, Intermediate, or Expert. After completing the test, pressing the campaign entry button located at the bottom enters participants into a draw to win prizes including a CHUMS Booby House (1 winner), a Cremoah Lantern (100 winners), and a nau Mat Bag (100 winners).

The Green-Action Promise and Practice campaign encourages consumers to pledge eco-friendly consumption in daily life and accumulate points on Pocket CU after purchasing related products at CU. Eligible eco-friendly products currently sold at CU include about 30 items such as PLA container convenience meals, desserts, processed eggs, unlabeled PB bottled water, and instant coffee cups made from unbleached kraft paper without chemical treatment. Purchasing one or more of these products and accumulating points on Pocket CU automatically enters the campaign.

The Aromatica cosmetics and nau Mat Bag offered as prizes in this campaign are upcycled products. Most of the product containers made by Aromatica are produced by recycling waste plastic, and the Mat Bag is also made using leftover fabric.

A BGF Retail official said, “As meaning-out consumers who make conscientious purchases according to their values increase, the eco-friendly consumption trend is spreading rapidly. We will continue to introduce sincere campaigns and promotions to support value consumption by green consumers and practice ESG (Environmental, Social, and Governance) management.”

This content was produced with the assistance of AI translation services.