"SSD-SSG Met"... SK Hynix and Shinsegae's 'SsutSsukSsut' Marketing

Photo by SK Hynix

[Asia Economy Reporter Kim Heung-soon] SK Hynix announced on the 1st that it will carry out 'SsutSsukSsut' marketing to expand sales of semiconductor solid-state drives (SSD) for general consumers in collaboration with the distribution company Shinsegae.

'SsutSsukSsut' is an expression used to amusingly yet simply convey that SK Hynix's SSD ('Ssut' representing the SSD) has been launched at Electromart (SSG). SK Hynix explained that the event was planned based on the fact that Electromart, part of the Shinsegae Group, is the first offline sales channel for consumer SSDs in Korea, and that the letters and pronunciation of 'SSD' and Shinsegae's abbreviation 'SSG' are similar.

SSD is a high-speed auxiliary storage device that replaces hard disks. SK Hynix launched consumer SSDs 'Gold P31' and 'Gold S31' for the first time domestically this year.

On the same day, SK Hynix released a video on YouTube featuring catchy music and comic dance repeatedly using the 'SsutSsukSsut' rhyme. From the 3rd to the 17th, a two-week special exhibition will be held at 11 stores including Electromart Seoul Jayang branch.

Both companies expect that through the 'SsutSsukSsut' marketing, SK Hynix SSD and Shinsegae's SSG brand will become more familiar to the public.

An Jun-beom, PL of SK Hynix Brand SSD Team, said, "Due to high specifications required for gaming and network environments, demand for products with fast speed and low power consumption is increasing even among general IT users," adding, "SK Hynix's SSD, now launched at Electromart, will be the optimal solution to satisfy consumers who increasingly demand higher specs."

This content was produced with the assistance of AI translation services.