NS Home Shopping Exclusively Launches Baeknyeon Gage Busan Nae Homilmyeon

Baeknyeon Gage Busan Nae Homilmyeon sold at NS Home Shopping.

[Asia Economy Reporter Lim Chunhan] NS Home Shopping announced on the 1st that it will exclusively launch 'Baeknyeon Gage Busan Naeho Milmyeon,' co-planned with Naeho Naengmyeon, which has a 100-year tradition.

Baeknyeon Gage Busan Naeho Milmyeon is an NPB product by NS Home Shopping that turns the signature milmyeon (wheat noodles) of Naeho Naengmyeon, famous for its traditional taste preserved over four generations since 1919, into a convenient home meal. Naeho Naengmyeon was the first to develop milmyeon in 1959, making Busan the birthplace of milmyeon. Its predecessor was Dongchun Myeonok, which opened in 1919 in Naeho-ri, Heungnam, Hamgyeongnam-do. After relocating as refugees in 1953, it settled in Busan and reopened under its current name, continuing its taste and tradition through four generations. Recognizing this tradition and historical value, it was selected as a Baeknyeon Gage (century-old store) by the Busan Small and Medium Venture Business Administration in 2019.

Baeknyeon Gage Busan Naeho Milmyeon is made following Naeho Naengmyeon's traditional methods for noodles, broth, and seasoning. It features a chewy texture similar to naengmyeon, made with a golden ratio of wheat flour and sweet potato starch. The broth is a clear and light soup based on brisket, replicating the unique special broth of Naeho Naengmyeon with precise recipes and cooking times to deliver a cool and refreshing taste. The seasoning, which boasts a sweet and sour flavor and distinctive aroma that pairs well with the light broth, is generously included so it can also be enjoyed as bibim milmyeon (mixed noodles) according to preference. This product will be first introduced on NS Home Shopping at 5:50 PM on the 2nd.

An NS Home Shopping official said, "We have launched the original Naeho Milmyeon product so that people can comfortably enjoy milmyeon, a must-eat food when traveling to Busan, at home now," adding, "We hope everyone spends a cool summer with Baeknyeon Gage Busan Naeho Milmyeon during these times when social distancing makes both body and mind feel constrained."

This content was produced with the assistance of AI translation services.