KOLMAR Planet 147, "Calling Teens to Join Beauty High"
[Asia Economy Reporter Lim Hye-seon] Kolmar Korea announced on the 1st that Planet 147, a beauty and health production platform, will publicly recruit teenagers for three weeks to participate in the teenage beauty survival project 'Beauty High.'
Through this project, Planet 147 plans to discover Z-generation trendsetters who will newly lead K-beauty based on its accumulated know-how, providing a foundation for mutual growth together with Planet 147.
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Beauty High is conducted in a survival format where teenage participants complete multiple missions to create a cosmetics brand and compete for the winner. The final winner is determined through judges' evaluations and online public voting. The winner will receive a prize of 10 million won, and special benefits such as launching the winner's brand through Planet 147, exclusive listing on StyleShare, and sales through live commerce will be granted.
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