Primera Selected as Official Spouse Gift at 2021 P4G Summit

[Asia Economy Reporter Lim Hye-sun] At the 2021 P4G Seoul Green Future Summit, the "Sustainable Set," composed of popular products from Amorepacific's cosmetics brand Primera, was chosen as a gift for the spouses of the heads of state, drawing attention.

According to industry sources on the 1st, Primera products were included in the list of eco-friendly gifts presented to the spouses of the heads of state attending P4G. Among domestic cosmetics brands, Primera is the only one included in this gift set.

The "Sustainable Set," specially produced for this event, was composed by placing Primera's representative products, the "Alpine Berry Watery Cream" and the "Miracle Seed Essence," in a fabric pouch. The packaging minimized use of materials by using recyclable packaging, and the event emblem was engraved on tags made of earth pact material, a non-wood paper made from easily biodegradable sugarcane residue, symbolizing a wish for green recovery.

The Alpine Berry Watery Cream included in the set features a cap made from recycled plastic (PCR) to reduce plastic production. The Miracle Seed Essence stands out for using ingredients such as lotus cultivated without any chemical fertilizers or harmful substances through the Arittaun purchase agreement. Both products emphasize Primera's commitment to sustainability by using easy-to-remove sticker labels and transparent glass containers to enhance recyclability.

This content was produced with the assistance of AI translation services.