Samsung Smartphones Rank First in Europe, Middle East, and Africa Markets in Q1

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[Asia Economy Reporter Eunmo Koo] Samsung Electronics shipped more than 30 million smartphones in the Europe, Middle East, and Africa (EMEA) region in the first quarter of this year, surpassing a market share of 30%.

According to the quarterly smartphone tracker by market research firm IDC on the 1st, Samsung Electronics' smartphone shipments in the EMEA region totaled 30.6 million units in the first quarter, a 34.7% increase compared to the same period last year (22.7 million units). Its market share also grew by 3.3 percentage points from 29.5% in the previous year to 32.8%.

Xiaomi is closely following Samsung Electronics. Xiaomi shipped 14.4 million smartphones in the first quarter of this year, which is a 95.8% increase from 7.3 million units in the same period last year. Its market share jumped significantly from 9.5% in the first quarter of last year to 15.4%.

Chinese low-cost smartphone manufacturer Transsion is also showing remarkable growth. Transsion, which shipped 8.6 million units in the first quarter last year, shipped 14 million units in the first quarter this year, marking a 62.4% growth. Transsion operates smartphone brands such as Tecno, Itel, and Infinix, and is strengthening its presence mainly in the mid-to-low price markets in Africa and other regions.

Meanwhile, Apple shipped 13.3 million units in the Europe, Middle East, and Africa region during the same period, a 33.6% increase compared to the previous year. Its market share slightly rose from 13.0% to 14.3%. Although Apple's growth rate is somewhat lower compared to Samsung Electronics, its profit margin is higher than other brands. Additionally, Oppo shipped 4.7 million smartphones in the first quarter, growing 62.3% year-over-year and securing the fifth position.

This content was produced with the assistance of AI translation services.