Lotte Department Store's Beauty Awards Event in the First Half of the Year... 10% Discount Benefits

Yves Saint Laurent's Encre de Peau.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 1st that it has selected the top 20 best-selling cosmetics items from January to May this year, both online and offline, and revealed the ‘2021 First Half Beauty Awards’.

In the first half of this year, cushion and powder products that are convenient and have long-lasting effects recorded the highest sales. The growth of sunscreen products that block fine dust and ultraviolet rays was also remarkable. In this award, the cushion category was topped by Yves Saint Laurent’s Encre de Peau, the powder category by Make Up For Ever’s UHD Powder, and the sunscreen category by Lanc?me’s UV Expert Youth Shield Milky Bright, which includes a natural tone-up function.

Additionally, as more customers emphasize hygiene due to COVID-19, personal hygiene-related items such as body wash, beauty soap, and foot care showed an 80-90% growth compared to the previous year. Among them, the best-selling product is Hera’s Melasolve Deep Cleansing Foam, which ranked first in the cleansing category.

To commemorate this award, Lotte Department Store will offer benefits such as steady seller samples from each brand to customers who purchase the number one product in each of the 20 cosmetic categories from the 4th to the 13th. Along with this, special benefits such as a 10% discount on purchases of 17 selected brands and mobile Lotte gift certificates worth 5-10% of the purchase amount will be provided.

A Lotte Department Store official said, “The 2021 First Half Beauty Awards, which selected the most popular cosmetics based on the actual quantities purchased by customers, will be an opportunity for customers to buy verified popular cosmetics at reasonable prices.”

This content was produced with the assistance of AI translation services.