Jeonnamjin Jangheung Water Festival Selected for 2021 Cultural Tourism Festival In-depth Consulting Program
In 2019, the Jeongnamjin Jangheung Water Festival held the Salsudaechup Street Parade. (Photo by Jangheung-gun)
View original image[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Jangheung-gun, Jeollanam-do announced on the 31st that the Jeongnamjin Jangheung Water Festival, a representative local festival, has been selected as a target for the 2021 Cultural Tourism Festival In-depth Consulting by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.
The Cultural Tourism Festival In-depth Consulting project (total budget of 150 million KRW) conducts an in-depth analysis and diagnosis of festivals to systematically solve current challenges and enhance festival competitiveness. Among a total of 52 festivals (33 current cultural tourism festivals and 19 ended cultural tourism festivals), five festivals including the Jeongnamjin Jangheung Water Festival were finally selected through a public contest evaluating the necessity of support and development potential.
The Jeongnamjin Jangheung Water Festival will receive diagnosis through the Cultural Tourism Festival In-depth Consulting by analyzing each festival’s strategy, commercialization, and marketing areas via written material surveys, interviews with festival officials, external stakeholders, experts, and workshops.
Additionally, priority will be given to urgent and important tasks for festival growth and development, and step-by-step implementation plans will be proposed to be actively reflected in festival promotion.
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Governor Jeong Jong-soon said, “Although the Jeongnamjin Jangheung Water Festival was inevitably canceled for two consecutive years due to the unprecedented COVID-19 situation, we will strengthen festival competitiveness by establishing regional governance centered on the Jangheung Festival Tourism Foundation currently being prepared through in-depth consulting.” He added, “The 2022 Water Festival will be prepared as a festival full of excitement.”
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