CJ CheilJedang Strengthens B2B Business... Launches New Brand 'Create'

Promoted and Expanded 'B2B Business Manager' to 'Headquarters'
Launched Specialized Brand 'Create', Also Held Vision Declaration Ceremony

Choi Eun-seok, CEO of CJ CheilJedang, is introducing the premium B2B specialized brand Creait and the vision of CJ CheilJedang's B2B business at the B2B business vision declaration ceremony held both online and offline on the 28th.

[Asia Economy Reporter Lim Hye-seon] CJ CheilJedang is strengthening its business-to-business (B2B) operations. To this end, it is elevating the status of its B2B business organization, expanding its scale, and launching a new brand.

On the 30th, CJ CheilJedang announced that it has upgraded and expanded its existing 'B2B Business Division' to a 'Headquarters' and introduced a new brand called 'Creeat.' In this regard, on the 28th, a 'B2B Business Vision Declaration Ceremony' was held at the CJ Human Resources Development Center in Jung-gu, Seoul, with key industry figures participating both online and offline.

At the declaration ceremony, CJ CheilJedang CEO Choi Eun-seok stated, "Based on products that satisfy both client companies and their end consumers, we will open a new horizon in the food business encompassing school meals, dining out, and delivery meals," adding, "We will transform the paradigm of the B2B business."

The core of this B2B business strengthening lies in 'developing evolved products and services that meet the heightened expectations of customers.' Trends are rapidly changing, and consumer expectations have risen. The domestic B2B processed food market continues to grow, currently valued at 34 trillion KRW, and is expected to expand to over 50 trillion KRW by 2025. However, the B2B market is still mainly composed of 'limited products focused on cost-effectiveness.'

CJ CheilJedang aims to shift the B2B market paradigm from simple product supply to 'high-quality, customer-tailored solutions' that satisfy even the customers of its client companies, creating win-win cases.

To achieve this, CJ CheilJedang will strengthen organic collaboration across its entire value chain?including research and development (R&D), chefs, and production?and the B2B Business Headquarters. It also plans to actively introduce future-oriented B2B services such as 'customized solutions' that analyze client companies' strengths, menus, and consumer trends to propose concepts, menus, and ideas, as well as 'client-exclusive product launches' through joint development of products and services.

With the organizational restructuring enabling faster decision-making and synergy between departments, the evolution of CJ CheilJedang’s B2B business is expected to accelerate. The company has also completed preparations for business expansion by expanding the B2B dedicated production line and workforce at the Jincheon plant.

To provide menu solutions based on fast and accurate trend analysis, CJ CheilJedang introduced the premium B2B specialized brand 'Creeat.' The name Creeat signifies 'Create new eats,' reflecting the company’s commitment to building a future food ecosystem.

Under the Creeat brand, CJ CheilJedang plans to offer one-meal type products such as rice and noodles, convenient meal solutions including handmade meat and toppings, semi-prepared and cooked home meal replacements (HMR), co-developed convenience store products, and snack-type one-meal items like sandwiches to dining-out and school meal providers, airlines, lunchbox and cafe operators, and other businesses.

This content was produced with the assistance of AI translation services.