Seoul City Recruits University Student Creators with Action Cam Brand 'GoPro'

Discovering Future Global Content Creators... Outdoor, Healing, and Local-Themed Virtual Tour Video and Image Production Mission

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 31st that it is recruiting university student creators to collaboratively create story content featuring Seoul’s unique narratives such as long-standing shops, alley culture, and local experiences. This campaign will be conducted in partnership with the global action camera brand ‘GoPro,’ from recruiting university student creators to operation and content dissemination.

Seoul plans to provide participating university student creators with opportunities to create and spread Seoul content using their own creative ideas, helping them to become next-generation outstanding content producers.

The Seoul Story Creator campaign is open to any currently enrolled university student, regardless of nationality, who can carry out missions in Seoul. Through a simple selection process, 20 individuals will be chosen to complete missions capturing Seoul’s videos and images tailored to their unique personalities.

Content created for each mission will be introduced through Seoul’s official channels and GoPro. Three outstanding participants will receive a total prize of 1 million KRW worth of content awards and GoPro cameras, along with additional opportunities to directly participate in upcoming Seoul Story projects.

University students wishing to participate can apply from the 31st until June 15th via the participation support weblink (online application form) in the profile of the Seoul Story Instagram account.

Participants will be given various interesting mission themes connected to Seoul Story, ranging from ‘Orega-ge’ (long-standing shops that are old and hoped to last long) to storytelling on outdoor, healing, and local topics, which have gained more interest since COVID-19.

Since COVID-19, the form of ‘travel’ has evolved to emphasize keywords such as contactless, outdoor, smartphone, and local (neighborhood walks, local people), presenting a new direction. Seoul actively reflects these trends and aims to showcase interesting lifestyle travel methods welcoming the post-COVID era under the theme ‘10 New Ways to Enjoy Seoul,’ including hiking, running, trekking, and walking, linked to this campaign.

To this end, from June 8th to 27th, a travel content video exhibition will be held at the Hyundai Card Travel Library in Cheongdam-dong in collaboration with GoPro, which co-operates the Seoul Story Creator program. Here, ideas for creator production missions can also be previewed.

Lee Byung-chul, Director of the Seoul Tourism Industry Division, said, “Travel has not stopped but is changing anew,” adding, “Now, it is important to move away from the old form focused on popular tourist spots and present ways to safely and meaningfully enjoy Seoul through diverse storytelling content. We look forward to meeting the Seoul Story Creators, future global content producers, and their wonderful activities.”

This content was produced with the assistance of AI translation services.