[2021 Apartment Brand Awards] Solid and Sturdy 'Premium Apartment' POSCO E&C The Sharp

POSCO E&C The Sharp
Awarded Apartment Brand Grand Prize in the Mixed Residential Category

[Asia Economy Reporter Moon Jiwon] ‘The Sharp’ by POSCO Construction, which won the grand prize in the complex residential sector, holds a brand philosophy of “enhancing pride in the place where you live” by providing living spaces that elevate the quality of life. Based on world-class steel plant technology, it has built long-standing trust among residents in the residential field and has grown into a representative apartment brand in Korea. The Sharp is praised for its differentiated design, trend-appropriate interiors, and the latest smart technologies.

The brand ideology of The Sharp is to lead premium residential culture by focusing on the essence of housing based on solidity and durability. The Sharp’s logo is also inspired by the strength of tall buildings, featuring intersecting horizontal and vertical strokes. Using a deep Prussian blue color symbolizing POSCO’s steel, it embodies the brand’s sophistication and robust image.

‘The Sharp Park Avenue’ by POSCO Construction, scheduled for occupancy in July, fully reflects this unique brand value of The Sharp. This complex, redeveloped from Uijeongbu Ganeung 2 District in Gyeonggi Province, consists of five buildings ranging from two basement floors to a maximum of 26 floors above ground, with a total of 420 households. Approximately 95% of the units are small to medium-sized types preferred by buyers. Of the 317 units available for general sale, there are 45 units of 39㎡, 52 units of 59㎡, 200 units of 84㎡, and 20 units of 97㎡.

It boasts a pleasant residential environment, adjoining green spaces such as Bukhansan National Park, Bukhansan Dullegil, and Jikdong Park, with Baekseokcheon, an ecological stream that has been restored, flowing around the apartment complex. The absence of high-rise complexes nearby offers excellent views and a sense of openness.

Located in downtown Uijeongbu, it is also considered convenient for daily living. The Ho-won IC on the Seoul Ring Expressway is just a 10-minute drive away, facilitating easy access to Seoul and major metropolitan areas. The preliminary feasibility study for the GTX (Great Train Express) Line C, connecting Uijeongbu Station on Subway Line 1 to areas such as Seoul Cheongnyangni and Samseong-dong, is currently underway. Additionally, administrative and cultural facilities such as the city hall, tax office, city council, and the Arts Center are located adjacent to the complex.

This content was produced with the assistance of AI translation services.