"EXO-L Gather" LGU+, EXO Online Exhibition Service
[Asia Economy Reporter Joeslgina] LG Uplus will unveil a virtual reality (VR) online exhibition hall for the idol group ‘EXO’ on the 15th of next month.
On the 28th, LG Uplus announced that it will launch an ‘online exhibition hall’ service that arranges various artist contents in a virtual space. This is the first time in Korea that a telecommunications company and an entertainment company have collaborated to present a VR online exhibition hall. It is evaluated as expanding the realm of non-face-to-face content based on VR, following concerts and plays.
The online exhibition hall, where visitors can view artists’ photos and videos in a virtual space, was prepared as an alternative to satisfy fans’ thirst as offline events such as concerts and autograph sessions have been reduced due to COVID-19. In particular, it is expected that the synergy between LG Uplus’s VR planning, development, and operation know-how accumulated over more than two years and SM Entertainment’s artist IP and content will be significant.
The first to be featured is EXO, SM’s representative idol group releasing a new album. EXO’s online exhibition hall, composed of a total of six themed halls, will showcase not only album content but also behind-the-scenes footage of album shoots and unreleased content. Additionally, special experiences and various events for users have been prepared.
A pre-registration event will also be held. Customers who apply for the service on the pre-registration webpage (www.XR-Gallery.com) from today until the 14th of next month will receive a text notification on the U+VR application when the content is released. After entering the app service, a discount coupon for ‘SMTOWN &STORE’ will be given through a lottery.
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Choi Yoonho, Head of XR Service at LG Uplus (Executive Director), said, “We are in discussions to expand from EXO to SM’s major artists. We expect to unveil a new exhibition hall as early as the third quarter.” He added, “We plan to continuously discover non-face-to-face immersive content that can satisfy fans’ thirst.”
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