‘The BTS Set,’ a collaboration between McDonald's and BTS, will be officially released at all McDonald's locations in Korea on the 27th at 10:30 AM. (Photo by McDonald's)

‘The BTS Set,’ a collaboration between McDonald's and BTS, will be officially released at all McDonald's locations in Korea on the 27th at 10:30 AM. (Photo by McDonald's)

View original image


[Asia Economy Reporter Seungjin Lee] The ‘The BTS Set,’ a collaboration between McDonald’s and BTS, will be officially launched at all McDonald’s locations in Korea on the 27th at 10:30 AM.


The BTS Set includes 10 pieces of McNuggets, medium French fries, a medium drink, and sweet chili and Cajun sauces inspired by Korean McDonald’s cooking methods.


McDonald’s and BTS also unveiled collaboration merchandise at 8 AM on the commerce platform ‘Weverse Shop.’ The logo collection features graphics of BTS and ‘The BTS Set,’ including hoodies, purple shower robes, socks, and sandals. The design is characterized by a harmonious blend of BTS’s iconic McDonald’s French fries logo and the colors purple, McDonald’s red, and yellow. The collaboration merchandise is available for purchase on Weverse Shop.

The BTS Set, a collaboration menu between McDonald's and BTS.

The BTS Set, a collaboration menu between McDonald's and BTS.

View original image


A representative from McDonald’s Korea said, “We are very pleased to finally present ‘The BTS Set’ to the many people eagerly awaiting Korea’s first celebrity signature menu,” adding, “We are excited to see customers enjoying the exclusive ‘The BTS Set’ and the special official collaboration merchandise only available at McDonald’s.”


Meanwhile, BTS’s digital single ‘Butter,’ released on the 21st, is featured in McDonald’s ‘The BTS Set’ advertisement and has received a warm response, topping music charts worldwide. The advertisement video can be viewed on McDonald’s Korea’s official YouTube channel.



‘The BTS Set’ can be ordered at McDonald’s stores nationwide, drive-thrus, or via McDelivery until June 30. As it is launched in 50 markets worldwide, customers around the globe will be able to enjoy the artists’ favorite McDonald’s menu. The countries and release dates for ‘The BTS Set’ worldwide can be checked through McDonald’s social media accounts.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing