Choose Colors, Materials, and Features Your Way... Samsung Bespoke Refrigerator

[Asia Economy Reporter Suyeon Woo] Samsung Electronics has launched a Bespoke refrigerator that allows users to freely choose colors, materials, and functions according to lifestyle and space, ushering in the era of 'customized refrigerators.' The 2021 Bespoke refrigerator has enhanced not only its diverse colors and materials but also its design and internal functions.

Adding 10 Jeju Edition colors such as Sun Yellow and Greenery, a total of 22 panels are available. Collaborating with the global paint company Benjamin Moore, Samsung applied colors and 360 customized 'PRISM 360˚' options to expand consumer choices.

The showcase interior features a 'Beverage Center' that allows users to enjoy clean water and ice. The refrigerator includes a multi-pantry with 6-step customizable temperature settings in the refrigerated compartment and a 7-step variable temperature customized storage room in the lower right compartment to keep ingredients fresh at all times.

The 'Bespoke Kimchi Plus,' which applies the Bespoke concept to kimchi refrigerators, offers not only a stylish design but also keeps various ingredients fresh. With metal cooling inside, it maintains a deviation within ±0.3 degrees through 'ultra-precise customized storage,' preserving the original taste of kimchi and various seasonal ingredients.

Samsung Electronics aims to realize Bespoke not just as a simple home appliance but as a lifestyle platform expressing personal tastes. From trendy online advertisements to creating 'B Place,' where consumers can directly experience Bespoke refrigerators, Samsung enables consumers to naturally encounter the products both online and offline.

Samsung Bespoke Refrigerator / Photo by Samsung Electronics

This content was produced with the assistance of AI translation services.