Naver Serialized Web Novel 'Omniscient Reader's Viewpoint' Surpasses 10 Billion KRW in Cumulative Transactions

[Asia Economy Reporter Kang Nahum] Naver announced on the 26th that the cumulative transaction amount of the web novel "Omniscient Reader's Viewpoint," serialized on Naver Series, has surpassed 10 billion KRW.

In the two months following the launch of the webtoon "Omniscient Reader's Viewpoint," the transaction amount of the web novel exceeded the total transaction amount of the two years prior to the webtoon launch. The monthly transaction amount of the web novel increased up to 41 times, and the monthly downloads of the web novel rose up to 50 times after the webtoon serialization. This is analyzed to be due to the growing popularity of the webtoon, which led many users to seek out the original web novel.

This success case has also raised expectations for the global collaboration between Naver Webtoon and Wattpad. Earlier this month, with the completion of Naver's acquisition of Wattpad, Naver Webtoon and Wattpad have begun full-scale discussions on adapting web novels into webtoons.

Naver explained that producing high-quality works from over 1 billion web novels posted on Wattpad into webtoons would strengthen Naver Webtoon's IP competitiveness and accelerate global expansion.

Wattpad is also expected to see an increase in readers coming to Wattpad to view the original web novels, alongside the introduction of Naver Webtoon's monetization model.

Naver Webtoon plans to continuously create webtoon adaptations of popular web novels. They have adapted numerous web novel works such as "Tutorial Tower's Veteran," "Severe Trauma Center: Golden Hour," "I Took the Male Lead's First Night," and "Return of the Mount Hua Sect." In particular, "Remarriage & Desires" ranks among popular webtoons in Naver Webtoon's global service in 10 languages and has surpassed 100 million downloads for the web novel as well.

Park Jeyeon, leader of Naver Webtoon's web novel division, said, "As Naver Webtoon is a platform visited by 72 million global users monthly, its excellent content accessibility creates a virtuous cycle where users also seek out the original web novels. We expect more success stories to emerge through collaboration not only with Naver Webtoon and Series but also with Wattpad, which has a powerful user base."

This content was produced with the assistance of AI translation services.