Hanwha Life Captures MZ Generation with Content from Finance to eSports on YouTube
Hanwha Life announced on the 26th that it will operate five YouTube channels tailored to the diverse tastes of the MZ generation.
View original image[Asia Economy Reporter Oh Hyung-gil] Hanwha Life announced on the 26th that it operates five YouTube channels tailored to the diverse tastes of the MZ generation.
The YouTube channel Hanwha Life covers insurance, Hanwha Life Health Talk covers health, Life Plus covers Hanwha Financial, Dream Plus covers blockchain and startups, and Hanwha Life eSports covers eSports.
On the Hanwha Life channel, the 'Bum(Insurance) is Coming' series introduces unique insurance information such as 'Alien Abduction Compensation Insurance' and 'Big Eater Insurance for Mukbang Fans.' These short videos, about 3 minutes long, have an average of over 100,000 views.
Also, the medical health YouTube channel 'Health Talk,' created together with Dr. Hong Hye-gul, a medical journalist who runs 'Biondwi,' delivers information and prevention methods for diseases with high incidence rates among Koreans, such as cancer, diabetes, and dementia.
The Life Plus channel, jointly operated by Hanwha Financial affiliates, features entertainment content starring popular economic YouTubers like 'Shuka,' who has 1.49 million subscribers, and hip-hop artist 'Dumb Mills.' It has recorded about 95 million views and is expected to surpass 100 million soon.
Hanwha Life also operates eSports and blockchain YouTube channels. The 'Hanwha Life eSports' channel showcases the unique personalities of Hanwha Life eSports team players, and 'Dream Plus' provides legal guides for resident startups through a startup legal webinar series.
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A Hanwha Life official said, "We are working hard to develop content tailored to each channel's characteristics so that the MZ generation can empathize and communicate, breaking away from the stiff image of financial companies," adding, "Our goal is to present consistently loved original programs to form a sincere brand fandom."
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