CJ OnStyle's Premium Juicer 'Hurom Easy' Gains Popularity... Order Amount Approaches 20 Billion KRW

Hurom Easy, a premium juicer from Hurom, sold by CJ OnStyle.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 26th that Hurom's premium juice extractor 'Hurom Easy' is gaining great popularity. This product recorded an order amount close to 20 billion KRW last year through CJ OnStyle alone. It has sold out 10 times during broadcasts this year as well.

Hurom Easy will be available on CJ OnStyle starting next month on the 1st. All customers who purchase during the live broadcast will receive a hand blender as a gift and enjoy a 36-month interest-free installment plan.

Hurom first entered the home shopping market through CJ OnStyle in 2010 and popularized the then unfamiliar concept of juice extractors. Through TV home shopping channels, the company clearly introduced the differences between traditional green juice machines and Hurom juice extractors, imprinting the benefits of slow juice, which helps form healthy eating habits, on the public.

Hurom Easy was exclusively introduced on CJ OnStyle's flagship living program 'Kang Joo-eun's Good Life' in March last year. It is a product that combines the widest 136mm ingredient feeding chute among existing juice extractors with new technology called the Mega Hopper. The bottom of the Mega Hopper has cutting blades, so vegetables or fruits can be inserted whole without pre-cutting, and they are automatically sliced and juiced. A safety sensor that stops juicing when the lid is opened is applied, and the low-noise design under 55dB increases consumer satisfaction. The filter also has a simple structure that removes residue when rinsed under running water.

A Hurom representative said, “We focus on consumer health rather than just product sales and mobilize all company capabilities,” adding, “We will continue to strive to create kitchen appliances that can help customers’ health.”

This content was produced with the assistance of AI translation services.