Samsung Electronics Launches Premium Soundbar 'Q Series' Top-Tier Model

Samsung Electronics models are introducing the new soundbar HW-Q950A at Samsung Electronics Suwon Digital City. (Photo by Samsung Electronics)

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics announced that it will launch the premium models of the 2021 soundbar 'Q Series,' HW-Q950A and HW-Q900A, in the domestic market on the 26th.

The newly introduced soundbar HW-Q950A features two additional channels on the rear surround speaker sides, achieving an industry-first 11.1.4 channel configuration. Samsung Electronics explained that this allows users to experience vivid surround effects in dynamic scenes such as airplanes flying by or car chases.

The 'SpaceFit Sound' function, which optimizes sound for the space, has been upgraded to 'SpaceFit Sound Plus' by adding the 'Auto EQ' feature. SpaceFit Sound senses the room structure and interior through the TV microphone and transmits the information to the soundbar, which then implements sound effects optimized for the space. Auto EQ corrects the low-frequency range within the space. Additionally, the 'Active Voice Amplifier (AVA)' function is included to help clearly hear dialogue in videos even when there is ambient noise.

The new 'Q Series' soundbars also feature the 'Q-Symphony' function, which allows the TV and soundbar to output sound simultaneously, unlike the previous method where the TV sound was muted when connected to the soundbar. Samsung Electronics plans to expand the Q-Symphony function to more TV models starting this year.

The suggested retail prices for the Samsung soundbars HW-Q950A and HW-Q900A are 1,890,000 KRW and 1,390,000 KRW, respectively.

Meanwhile, according to global market research firm Futuresource, Samsung Electronics recorded a 23.2% share of the global soundbar market last year, maintaining the number one position for seven consecutive years.

This content was produced with the assistance of AI translation services.