GS Retail Expands Label-Free PB Bottled Water in Celebration of Environment Day

GS Retail will launch a bundle of 20 bottles of 500ml unlabeled private brand bottled water, "Yours Jirisan Clear Spring Water," on the 27th.

[Asia Economy Reporter Lim Chunhan] GS Retail announced on the 26th that it will expand its eco-friendly label-free private brand (PB) bottled water products in celebration of Environment Day on the 5th of next month.

On the 27th, GS Retail will launch a 500ml label-free PB bottled water bundle (20 bottles) called "Yours Jirisan Clear Spring Water" at convenience stores GS25, supermarkets GS THE FRESH, and the online grocery mall GS Fresh Mall nationwide. This newly released label-free PB bottled water is the second product following the 2L size PB bottled water launched in February. GS Retail operates a total of four label-free bottled water products, including two PB products and two NB products.

Label-free bottled water reduces plastic waste by not attaching vinyl labels to individual PET bottles, instead printing brand and product information only on the packaging bundle. It also reduces the inconvenience for consumers who would otherwise have to peel off labels separately and increases the recycling rate of used PET bottles.

GS25 will hold an event throughout June where customers who purchase label-free bottled water will receive eco-friendly goods. After purchasing the promotional products and accumulating GS&POINTs, one stamp is issued, and collecting five stamps allows customers to receive a random prize.

A GS Retail representative said, "With the growing consumer interest and consumption in eco-friendliness, we decided to add label-free PB bottled water to mark the significance of Environment Day." They added, "We will rapidly expand eco-friendly products in line with the increasing importance of ESG activities."

This content was produced with the assistance of AI translation services.