'Olban Old-Fashioned Whole Chicken' Captivates Home Drinkers... Surpasses 300,000 Units Sold

[Asia Economy Reporter Seungjin Lee] Shinsegae Food's 'Olban Old-fashioned Whole Chicken' has surpassed 300,000 units in cumulative sales, thanks to the rise of the 'home drinking' trend.

Shinsegae Food announced on the 26th that 'Olban Old-fashioned Whole Chicken,' launched in November last year, exceeded 300,000 units in cumulative sales within seven months. To expand the lineup, two new products, ‘Old-fashioned Garlic Soy Sauce Chicken’ and ‘Old-fashioned Chili Chicken,’ were introduced and received great response during a broadcast on GS Home Shopping on the 12th, selling about 2,000 sets in one hour and generating sales of over 100 million KRW.

Shinsegae Food analyzed that the popularity of 'Olban Old-fashioned Whole Chicken' is due to its taste, easy cooking method, and cost-effectiveness, which align well with the preferences of home drinkers who favor convenient meal accompaniments. According to an analysis of related search term trends after the launch of ‘Olban Old-fashioned Whole Chicken’ using the big data analysis platform SomeTrend, mentions as a ‘snack’ consistently ranked within the top 10. Additionally, 37% of the Instagram posts featuring ‘Olban Old-fashioned Whole Chicken’ included images and hashtags related to home drinking.

Shinsegae Food plans to hold an encore broadcast of the two new ‘Olban Old-fashioned Whole Chicken’ products on GS Home Shopping on June 25, while expanding sales channels to online malls such as SSG.com, Gmarket, Auction, and 11st to enhance purchase convenience for home drinkers. Along with this, marketing efforts will be conducted to promote the two new products through live broadcasts on SSG.com’s SSG Live, Naver Live Shopping, as well as on YouTube and social networking services (SNS).

This content was produced with the assistance of AI translation services.