BTS 'Butter' MV Surpasses 200 Million Views in 4 Days, Breaking 'Dynamite' Record
[Asia Economy Reporter Choi Dong-hyun] The music video for the new song "Butter" by the group BTS has surpassed 200 million views in just four days.
According to BTS's agency Big Hit Music on the 25th, the music video for BTS's new digital single "Butter," released at 1 p.m. on the 21st (Korean time), exceeded 200 million views on YouTube around 2:25 p.m. on the same day. It was achieved about 4 days and 1 hour after the music video was released, setting a new record by shortening the previous 200 million views record of "Dynamite," which took 4 days and 12 hours, by approximately 11 hours.
BTS's "Butter" music video set a record for the highest number of concurrent viewers on YouTube Premieres at the time of its release, surpassing 3.9 million viewers. This is 900,000 more than the maximum concurrent viewers (3 million) during the release of the "Dynamite" music video. On the 23rd, YouTube announced that the "Butter" music video recorded 182 million views within 24 hours of its release. As a result, BTS holds both the first and second places for the most views in 24 hours on YouTube music videos.
BTS continues their record-breaking streak with the new song "Butter." As of 9 a.m. the previous day, they topped the iTunes "Top Song" charts in 101 countries and regions worldwide. On Spotify, the world's largest music streaming platform, the latest chart (as of May 21) showed that "Butter" achieved a total of 20.9 million global streams on its first day, setting the record for the highest daily global streams in Spotify history.
"Butter," a summer song that captures BTS's unique charm, is a dance-pop genre track characterized by a captivating bass line and refreshing synth sounds from the intro.
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Meanwhile, BTS achieved a great success by winning all four nominated categories at the "2021 Billboard Music Awards (BBMAs)," one of the three major music award shows in the United States, held the previous day. The categories won include "Top Selling Song," "Top Song Sales Artist," "Top Duo/Group," and "Top Social Artist."
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