Photo by LG Electronics

Photo by LG Electronics

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[Asia Economy Reporter Kim Heung-soon] LG Electronics' 2021 air conditioner new product 'LG Whisen Tower' features a design that harmonizes with the space and provides cooler and more pleasant cooling.


The new product is designed with circles symbolizing wind and simple straight lines. It adopts circular indirect lighting inspired by the sunrise and sunset of Ia Village in Santorini, Greece, one of the world's top three sunset spots, allowing the indoor atmosphere to be created in three colors: Cool White, Warm White, and Natural.


The cooling fans have been expanded from two to four to provide faster and more powerful cooling performance. It also includes a 'space separation cooling' function, enabling one air conditioner to provide different cooling solutions for the living room and kitchen. To ensure comfortable use, five-stage purification management functions such as 'Filter Clean Bot,' 'Antibacterial Microfiber Filter,' 'Air Purification,' 'Auto Dry,' and 'Ultraviolet (UV) Fan Sterilization' have been applied.


It also includes an energy-saving 'Comfortable Power Saving Mode.' LG Electronics explained that using this function can reduce power consumption by about 72% compared to the maximum cooling mode, 'Ice Cool Power.'



LG Electronics released not only the matte white 'Wedding Snow' and 'Romantic Rose' colored LG Whisen Tower but also Objet Collection products applying 'Calming Beige' and 'Calming Green' colors. Lee Jae-sung, Vice President and Head of Air Solution Business Division at LG Electronics H&A Business Division, emphasized, "Customers using the LG Whisen Tower will experience differentiated value and convenience from space interior design to pleasant cooling."


This content was produced with the assistance of AI translation services.

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