Kwangdong Pharmaceutical's Jeju Samdasoo Achieves Over 94% Nationwide Retail Availability

Since the Consignment Sales Contract of Jeju Samdasoo, the Annual Average Sales Growth Rate is also in the 9% Range
Jeju Samdasoo is the Only Bottled Water Brand Achieving Over 90% Handling Rate

Jeju Samdasoo displayed at a village supermarket far from the city. Jeju Samdasoo is the only bottled water sold here.

[Asia Economy Reporter Lim Hye-seon] Kwangdong Pharmaceutical announced on the 25th that the nationwide retail store coverage rate of its bottled water brand Jeju Samdasoo has surpassed 94%. The term 'coverage rate' refers to the estimated percentage of stores selling the product out of the total number of stores.

Since taking charge of Jeju Samdasoo's retail distribution in 2012, Kwangdong Pharmaceutical has increased the nationwide retail store coverage rate from 56% at that time to 94%. This means that Jeju Samdasoo is sold in almost all retail stores nationwide.

Among bottled water brands, Jeju Samdasoo is the only product with a coverage rate exceeding 90%. Considering that the next highest bottled water brand has a coverage rate in the 60% range, the industry evaluates Jeju Samdasoo's retail distribution sales power as unparalleled.

Sales have also been steadily growing. Since Kwangdong Pharmaceutical took over consignment sales of Jeju Samdasoo, the annual average sales growth rate has been in the 9% range. Sales grew from 125.7 billion KRW in 2013 to 234.2 billion KRW last year. The domestic bottled water market share is also in the 40% range.

Kwangdong Pharmaceutical attributes the steady improvement in Jeju Samdasoo's coverage rate and sales growth to its 'systematic agency system.' Based on Kwangdong Pharmaceutical's 58 years of accumulated agency operation systems and know-how, efforts were made to place Jeju Samdasoo even in small-scale stores nationwide, resulting in high coverage rates and sales growth.

Kwangdong Pharmaceutical explained that after being selected as the consignment seller of Jeju Samdasoo, it meticulously organized Jeju Samdasoo's nationwide agency network based on its domestic beverage distribution experience with products such as 'Kwangdong Vita 500,' 'Kwangdong Corn Silk Tea,' and 'Kwangdong Hovenia Tea.' The partial integration of Kwangdong Pharmaceutical's large agency organization, known in the industry for its expertise and systematic operation, into Jeju Samdasoo's agency network was also evaluated as effective for Jeju Samdasoo's rapid market settlement.

Gu Jun-mo, Executive Director leading Kwangdong Pharmaceutical's bottled water sales division, explained, "Based on Jeju Samdasoo's premium brand power, we efficiently operate about 200 Kwangdong Pharmaceutical agencies nationwide, driving an unparalleled market share and sales growth."

Meanwhile, Kwangdong Pharmaceutical does not settle for the initially established agency and sales organization system but closely analyzes market and consumer changes to reorganize the organization annually. In 2019, in line with the subscription economy trend, it utilized about 130 agencies nationwide as fulfillment centers and launched a home delivery service through the Jeju Samdasoo order-only application (app).

This content was produced with the assistance of AI translation services.