"Calling All Solo Diners"... GS25 Launches Lunchboxes with Freshwater Eel, Galbisal, and Mero Grilled Fish

GS25 will introduce three unique premium lunchboxes featuring grilled freshwater eel, grilled galbi beef, and grilled merluza starting from the 27th.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 25th that it will launch three unique premium lunchboxes featuring grilled freshwater eel, grilled beef rib meat, and grilled mero fish starting from the 27th. This special product was planned considering the trend of significantly increasing demand for high-quality food and convenient health-boosting meals that can be enjoyed alone, especially among 'honbapjok' (people who eat alone) who frequently purchase convenience store lunchboxes amid the prolonged COVID-19 pandemic.

GS25 completed the three types of lunchboxes in the form of rice bowls topped respectively with a whole freshwater eel grilled with a special gochujang sauce, thick beef rib meat flavored with a dedicated soy sauce, and grilled mero fish seasoned with miso soybean paste to eliminate fishy odors and enhance flavor, all served on rice cooked with domestic shiitake mushrooms. Side ingredients include squid sikhae (fermented squid), pollack roe rolled omelet, chuseokjam pickles, and white kimchi, with grilled vegetables such as asparagus and paprika added as garnishes.

GS25 decided to operate the three premium unique lunchboxes as reservation-only products, producing a limited quantity of 150 units per day (50 units each) to be sold on a first-come, first-served basis. Customers who wish to purchase can reserve the lunchboxes through GS25's dedicated app 'The Pop' and pick up their orders at the designated GS25 store at their preferred time.

A GS Retail official stated, "We are focusing on planning and launching lunchboxes with various concepts to meet the heightened customer expectations for convenience store food," adding, "As one of the nation's central food culture platforms, GS25 will do its best to provide high-quality food."

This content was produced with the assistance of AI translation services.