BBQ Holds 4th Term Companion Committee Extraordinary General Meeting

Participants are posing at the 4th Temporary General Meeting of the Companion Committee held on the 17th at the Genesis BBQ headquarters international conference hall. (Photo by Genesis BBQ)

[Asia Economy Reporter Seungjin Lee] Chicken franchise Genesis BBQ announced on the 24th that it held the 4th Donghaeng Committee extraordinary general meeting and pledged mutual cooperation between the headquarters and the family (franchisees).

At the extraordinary general meeting held on the 17th at the headquarters' international conference room, time was spent discussing partial amendments to the franchise contract in accordance with the recently revised Franchise Business Act, operational regulations of the Donghaeng Committee's affiliated Dispute Resolution Committee, Social Contribution Committee, and Marketing Committee, marketing strategies to drive family sales growth, and ways to maximize craft beer sales.

At the extraordinary general meeting attended by a total of 36 people, the headquarters marketing team explained the supplementary details. They announced plans that could contribute to sales increase, including marketing activities with BBQ brand models Brave Girls and Hwang Kwanghee, and strategies to revitalize craft beer sales. They also gathered feedback while tasting the new products ‘Hwangolhan Kkanpung Chicken’, ‘Chegoba’, and ‘Chegochi’, as well as upcoming new products.

Yoon Kyung-joo, Vice Chairman and CEO of BBQ who attended as the headquarters representative, said, “We are grateful to the family who did their best for customer satisfaction despite the difficult situation caused by COVID-19,” and added, “The headquarters will continue to make every effort for mutual growth through coexistence.”

Meanwhile, Genesis BBQ has operated the ‘Operations Committee’ since 1997, the first in the domestic franchise industry to facilitate communication between headquarters and franchisees, and in 2017, it developed this into the ‘Donghaeng Committee’, with the family as ‘Dong’ and the headquarters as ‘Haeng’.

The Donghaeng Committee has established and operated the ‘Dispute Resolution Committee’ to protect family rights, the ‘Marketing Committee’ to discuss strategies for sales increase, and the ‘Social Contribution Committee’ responsible for community social contribution and mutual aid activities among families.

This content was produced with the assistance of AI translation services.