Lotte Chilsung Beverage Opens Wine Direct Store 'Wine On Beomseo Branch'

An employee is holding a bottle of wine at Beomseo Store in Eunpyeong-gu, Seoul, the third direct wine shop 'Wine On' operated by Lotte Chilsung Beverage.

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 24th that it will open the third store of its wine direct shop ‘Wine On’ at Beomseo.

Lotte Chilsung Beverage is actively responding to changes in the liquor market by increasing the number of ‘Wine On’ stores, its wine direct shops, as home drinking and solo drinking consumers have increased due to reduced outdoor activities caused by COVID-19, and consumer demand for various wines has grown.

The newly opened 'Wine On Beomseo Store' operates as a shop-in-shop within Lotte Super Beomseo Store near Yeonsinnae Station in Bulgwang-dong, Eunpyeong-gu. This commercial area is a mixed zone of residential areas, entertainment districts (food alleys), and traditional markets. Noting that wine accounts for more than 40% of the liquor sales at Lotte Super Beomseo Store, a specialized wine store was established.

Based on accumulated sales data, Lotte Chilsung Beverage carefully selected about 400 types of wines from the Old World and New World that offer good cost-effectiveness and had high previous sales, as well as various distilled liquor products such as whiskey. To commemorate the new opening, ‘Wine On’ members will receive an eco bag, customers who purchase over 100,000 KRW will be given premium wine glasses, and among customers who purchase over 50,000 KRW, a raffle will be held to give away small wine cellars and Boston bags.

A representative from Lotte Chilsung Beverage’s wine division said, “Lotte Chilsung Beverage’s wine direct shop ‘Wine On’ plans to curate a competitive and excellent portfolio of wines from major global regions, based on years of accumulated sales data.” He added, “As a direct shop, unlike existing sales channels, it allows flexible operation in product composition changes, enabling a more proactive response to rapidly changing consumer demands.”

Meanwhile, Lotte Chilsung Beverage’s wine direct shop ‘Wine On’ opened its first outlet-concept store in Garak-dong, Songpa-gu, Seoul in January last year, and in March, it opened the second store, Wine On Lotte Hi-Mart Apgujeong Branch, in Sinsa-dong, Gangnam-gu, Seoul, which allows linked consumption of wine and home appliances in cooperation with Lotte Hi-Mart.

This content was produced with the assistance of AI translation services.