Samsung Fire & Marine Insurance Surpasses 60 Million Cumulative Views on YouTube Channel

Samsung Fire & Marine Insurance announced on the 24th that the cumulative views of its official YouTube channel have surpassed 60 million. YouTube content 'Goguma Land' screen

[Asia Economy Reporter Oh Hyung-gil] Samsung Fire & Marine Insurance announced on the 24th that the cumulative views of its official YouTube channel have surpassed 60 million.

Samsung Fire & Marine Insurance utilizes YouTube to present various content such as 'Goguma Land,' which provides information on daily safety and answers health-related questions, and 'Guide Dog School,' which offers information and etiquette about guide dogs.

They have also released content supporting everyone's daily lives during difficult times through 'A Day in the Life of the World,' which showcases the daily lives of intangible cultural heritage holders and traditional craft artisans.

Starting in June, a new content series titled 'Hongik Ingan' will be released sequentially. It features the story of a cat named 'Chunsam-i' and a guide dog named 'Bomdong-i' who eat various vegetables and aspire to become human beings to restore their health after being worn down from staying at home.

Samsung Fire & Marine Insurance opened its YouTube channel in 2011 and operates official SNS channels on Facebook and Instagram. As of May, the number of Facebook fans is approaching 580,000. On Instagram, the cat character 'Chunsam-i,' originally a stray cat, delivers messages of encouragement and support to online followers.

A Samsung Fire & Marine Insurance official stated, "We aimed to build an image of an interesting insurance company with a youthful sensibility through our SNS channels," adding, "We will faithfully serve as a point of contact between customers and Samsung Fire & Marine Insurance through content that effectively combines the characteristics of the platform and the insurance industry."

This content was produced with the assistance of AI translation services.