BGF Retail CEO Lee Geon-jun Faces Kang Ho-dong in Ddakji Match... High-Stakes Prize Battle

Lee Geon-jun, CEO of BGF Retail.

[Asia Economy Reporter Lim Chun-han] CU announced on the 24th that CEO Lee Geon-jun of BGF Retail and Kang Ho-dong will compete in a ttakji-chigi (Korean traditional card flipping game) match on KakaoTV's variety show "Meoseon129."

"Meoseon129" is a real variety show where Kang Ho-dong competes in various challenges against company CEOs, which was first released on the 23rd. If Kang Ho-dong wins, the company will gift prizes promised in advance to KakaoTV subscribers via KakaoTalk. If Kang Ho-dong loses, the company is given the opportunity to broadcast its advertisement video through KakaoTV.

CEO Lee is the first CEO to duel with Kang Ho-dong on "Meoseon129." The two engage in a one-on-one ttakji-chigi match, a childhood nostalgic game. Lee recalled his childhood as a ttakji-chigi prodigy and showed confidence, while Kang Ho-dong was depicted enthusiastically learning everything from designing his special ttakji to upgrading his power, creating a cheerful atmosphere.

The "Meoseon129" CU episode will be aired in two parts. In the first episode released on the 23rd, Kang Ho-dong and special informant Jeon So-mi visited the CU BGF headquarters store, thoroughly exploring CU’s popular products, discussing counter-strategies, and negotiating extraordinary benefits with CEO Lee. After intense discussions, the carefully selected popular CU products include 10,000 packs of Hwaksil! Kimbap, 10,000 Rich Rich triangular kimbap, 5,000 Giant tteokbokki, 5,000 Heyroo sparkling water, and 3,000 Heyroo corn cheese gratin, totaling 33,000 items.

The second episode, to be released on the 27th, will reveal the intense ttakji-chigi match between CEO Lee and Kang Ho-dong. While the first episode focused on deciding the content and scale of the gifts, the unpredictable competition between Lee and Kang is the highlight of the second episode. If Kang Ho-dong wins the ttakji-chigi match, a lottery will be held for all KakaoTV channel subscribers who watch the "Meoseon129" CU episode from the 23rd to the 29th. Viewers who subscribe to the channel and watch the episode will be automatically entered, and winners will receive generous prizes via KakaoTalk on the 3rd of next month.

CEO Lee said, "Regardless of the outcome, I gladly decided to appear because I thought it would bring small joys to customers who love CU," adding, "CU will continue to introduce trendy products and services to become a convenience store that is like a good friend, always close to customers."

This content was produced with the assistance of AI translation services.