LG Electronics Showcases LG SIGNATURE 3D Art at Times Square, USA and Piccadilly Circus, UK

On the 23rd (local time), 3D art themed around LG Signature is displayed on the LG Electronics billboard in Times Square, Manhattan, New York, USA. (Photo by LG Electronics)

On the 23rd (local time), 3D art themed around LG Signature is displayed on the LG Electronics electronic billboard at Piccadilly Circus in London, UK. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 24th that it showcased 3D art themed around LG SIGNATURE on LG Electronics' digital billboards in Times Square, Manhattan, New York, USA, and Piccadilly Circus, London, UK.

The 3D art was unveiled to effectively convey the aesthetic and technological value of the products in line with LG SIGNATURE's campaign slogan, "Art inspired by technology, technology perfected by art." It was created in collaboration with Australian artist and 3D illustrator David MacLeod. In this art, pieces composed of over one billion colors move vividly on the screen, highlighting the LG SIGNATURE Wine Cellar, LG SIGNATURE Refrigerator, and LG SIGNATURE Washing Machine.

An LG Electronics representative said, "We expect this 3D art to provide a special experience for customers visiting Times Square and Piccadilly Circus," adding, "We will continue global marketing efforts to widely promote the unique brand value of LG SIGNATURE, where art and technology harmonize."

This content was produced with the assistance of AI translation services.