Yeongdeungpo-gu, Up to 40% Reduction in Traffic Inducement Charges for Companies Participating in Traffic Demand Management

Corporate Traffic Demand Management System Revised This Year with 11 Programs... Former District Develops 'Yeongdeungpo Green Transportation App' for Exclusive Bicycle Use, Receiving Praise

[Asia Economy Reporter Jong-il Park] Yeongdeungpo-gu (District Mayor Chae Hyun-il) announced its ambition to take the lead in realizing an eco-friendly green transportation city by strengthening the operation of the ‘Corporate Traffic Demand Management System’ this year.

The district has long introduced the traffic demand management system to alleviate traffic congestion in the local community and realize low-carbon green transportation, encouraging participation from local companies every year.

All facilities subject to traffic generation charges with a total floor area of 1,000㎡ or more on each floor are eligible to participate. The district provides incentives such as up to a 40% reduction in traffic generation charges to participating companies and focuses on improving the local traffic situation.

This year’s revised traffic demand management system consists of a total of 11 reduction programs that companies can participate in. In particular, this year, specialized projects such as ▲providing and using shared car parking spaces and ▲establishing bicycle-friendly environments will be managed.

Previously, to promote shared cars, the district consulted with local companies and converted some parking spaces at the district office into shared parking spaces open not only to employees but also to residents.

Additionally, several one-on-one briefing sessions were held to secure shared car parking spaces in buildings with high traffic demand such as department stores and marts. As a result, 17 additional shared car parking spaces were secured in two parking lots within 10 days of the project’s implementation, and this number is expected to continue increasing.

Along with this, the district developed the ‘Yeongdeungpo Green Transportation App,’ a dedicated bicycle application based on digital data. The ‘Bicycle Use Environment Establishment’ program is related to the registration and usage performance of this app.

App users can participate in the bicycle use program (Yeongdeungpo Green Transportation App) through a QR code assigned to them. When participating, operation information excluding personal data is transmitted to the district in real time for systematic management.

The data verification process has also been converted to a non-face-to-face automated method, reducing unnecessary administrative effort. At the same time, face-to-face contact has been drastically reduced to respond to the prolonged COVID-19 pandemic.

The district is conducting extensive promotional activities to ensure that local companies understand the necessity of reducing traffic demand and voluntarily participate in such programs.

The corporate traffic demand management program is open to any employee of local companies who pay traffic generation charges. Upon registration, depending on the number of applicants and shared spaces, a reduction of up to 40% in traffic generation charges can be recognized.

Participation is possible through registration on the corporate traffic demand management website or phone consultation. Although applications for this year have closed, the district plans to recruit new participating companies next year and continue the program.

Chae Hyun-il, Mayor of Yeongdeungpo-gu, stated, “The core of the corporate traffic demand management program is to reduce traffic volume through public-private cooperation,” adding, “The district’s eco-friendly traffic demand management program is significant not only for cost savings through traffic reduction but also as a public-private joint practice of a sustainable eco-friendly program.”

This content was produced with the assistance of AI translation services.