Hampyeong Cheonji Hanwoo to Invest 102.6 Billion Won to Promote Brand Distribution

Hampyeong-gun Develops Comprehensive Plan to Revitalize Hanwoo Brand Distribution

[Hampyeong=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Hampyeong County has prepared and begun full-scale implementation of the "Hampyeong Cheonji Hanwoo Brand Distribution Activation 5-Year Comprehensive Plan" with the vision of "Realizing a Win-Win Development Hanwoo Industry."

On the 23rd, Hampyeong County in Jeollanam-do stated in a press release, "The current Hanwoo industry is facing various issues such as concerns over supply-demand instability due to increased livestock numbers, liberalization of imported livestock products, a decrease in the number of Hanwoo raised for premium meat, regression in Hanwoo improvement due to natural breeding, and rising feed costs," adding, "We established a comprehensive plan to set a master plan for solving problems in each sector and for overall development."

This comprehensive plan aims to achieve over 95% Hanwoo pedigree registration and over 90% first-grade meat quality rating by 2025, as well as unify Hanwoo production, processing, distribution, and sales through the installation of livestock product meat processing plants.

The county plans to invest 102.6 billion KRW in 29 projects across five major sectors to achieve this.

The key projects by sector include ▲ four projects for Hanwoo industry supply-demand control with 2.4 billion KRW ▲ six projects to promote Hanwoo improvement through pedigree registration with 2.6 billion KRW.

Additionally, ▲ six projects for premium meat production brand differentiation with 4.7 billion KRW ▲ seven projects for forage production and feed cost reduction with 28.5 billion KRW ▲ six projects for meat processing plant installation and brand distribution activation with 64.3 billion KRW will also be promoted.

In particular, many new policy projects that can maximize synergy effects along with the ongoing relocation of the National Institute of Animal Science and the development of the Myeongam Livestock Agro-Industrial Complex are included, which is expected to greatly contribute to the development of the local livestock industry and the increase of farmers' income.

A county official said, "Recognizing that if our region’s representative industry, the Hanwoo industry, collapses, the local economy will have no place to stand, we will systematically and intensively manage and foster the Hanwoo industry and produce safe livestock products to strengthen the competitiveness of Hampyeong Cheonji Hanwoo," adding, "We will do our best to ensure the smooth implementation of this comprehensive plan to contribute to regional economic development and the increase of farmers' income."

This content was produced with the assistance of AI translation services.