Surge in Large-Size Food Product Launches Amid 'Jipkok' Trend

[Asia Economy Reporter Lim Hye-seon] As the time spent at home has increased due to COVID-19, bulk food products are gaining attention. Bulk foods not only offer ample quantities that reduce the hassle of frequent shopping but also allow a single ingredient to be used in various recipes. Additionally, since they are not individually packaged, they help reduce unnecessary single-use waste.

According to industry sources on the 23rd, the food and beverage industry is also following the trend of the new phrase "Daedaeikseon (大大益善)," meaning "the bigger, the better." Previously mentioned as a trend keyword in the home appliance industry, Daedaeikseon has now established itself as a trend in the food industry.

Fruit brand Dole Korea introduced the fruit jar "Peach Half Cut," which contains sweet Mediterranean Greek peaches in fruit juice, allowing consumers to enjoy both fruit and juice at once. The "Peach Half Cut" is a product made by halving premium peaches and packaging them in a generous size (550g). It is delicious to eat as is and can be enjoyed in various recipes according to personal preference.

There are also bulk snacks to enjoy generously at home. Orion launched "bulk zipper bag" products for three popular snacks: Kkobuk Chip, Pokachip, and Oh! Potato. The bulk zipper bag increases the capacity by more than three times compared to the existing M size and features a zipper at the opening. This allows easy sealing to maintain the product's crispness for longer. Orion noted that with consumers spending more time at home recently, the demand for "snacks that the whole family can enjoy deliciously for a long time" has grown, leading to the decision to introduce bulk snack products.

Dongseo Foods released the hot cereal "Post Fiber Oatmeal Original 350g." The new product is a large-sized bag type with increased capacity compared to the existing pouch-type small package and uses a sensory zipper bag with a zipper at the opening to keep the product fresh for a long time.

Bulk beverages are also being launched. Hite Jinro released a bulk PET product of the mixer brand "Jinro Tonic Water." This new product is a 600mL size introduced in response to consumer demand for bulk tonic water amid the recent trends of "home drinking" and "SoTonic (soju + tonic water)." As home drinking and SoTonic consumption increased due to the prolonged COVID-19 pandemic, sales of "Jinro Tonic Water" grew by 30% year-on-year last year.

Lotte Chilsung Beverage launched a bulk product of "O'ganic Organic Juice." Reflecting changes such as increased time spent at home due to social distancing, growing environmental concerns over small packaging, and rising demand for cost-effective products, Lotte Chilsung Beverage introduced the bulk product. "O'ganic Organic Juice" is produced under strict management from raw materials to manufacturing processes and packaging hygiene, receiving strong positive responses from caregivers as a safe food choice.

Coca-Cola's coffee brand "Georgia" introduced the "Georgia Craft Black" 800ml product. "Georgia Craft" is a dual brew coffee combining hot brew coffee with cold brew coffee.

This content was produced with the assistance of AI translation services.