Lotte Department Store Opens Young Golf Online Specialty Store... Various Brands in One Place

JJane women's clothing sold at YoungGolf online specialty store.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 23rd that it will open an online specialty store called ‘Golf.y.club’ for young golfers, known as "golrini" (golf + children), on the 24th. It will be available on Lotte On Lotte Department Store Mall, with plans to expand to offline stores in the future.

‘Golf.y.club’ is centered around emotional casual golf wear that can quickly keep up with changing fashion trends. It brings together a total of 22 brands, including domestic emerging designer golf apparel brands and stylishly designed accessories that have been hard to find in department stores until now.

Representative brands include MyColorIs, featuring chic European styles; Rafiyuro, with a clean and feminine sensibility; ClangClang, pursuing a noble and vintage style; GoXO, operated by influencer and former professional golfer Lee Sujin; and JJane, known for its lovely sensibility.

Golf-related products are also diverse. Customers can enjoy one-stop shopping for various items such as Misspera caddy bags with a classic yet kitsch feel, DruGolf belts loved by domestic and international professional golfers, and 1754Classic’s range of pouches.

A Lotte Department Store official said, “We have opened a more differentiated and specialized ‘Golf.y.club’ for the rapidly increasing number of young golfers on Lotte Department Store Mall,” adding, “We plan to propose new trends to young golfers and lower the entry barriers to department stores to introduce a wider variety of brands to customers.”

This content was produced with the assistance of AI translation services.