Emart24 Teams Up with Everland to Launch 'Puba Jelly'

I'm Yi Fu Bao Jelly (Photo by Emart24).

Launching 'I'm G PuBao Jelly' in collaboration with Everland on the 21st
Emart24 mobile app and Instagram hold PuBao character giveaway event

[Asia Economy Reporter Yuri Kim] Emart24 announced on the 21st that it will launch 'I'm G PuBao Jelly' in collaboration with Everland.

PuBao is a female panda born last July at Everland, the first of its kind in Korea, from the giant panda couple 'Leobao (male, 8 years old)' and 'Aibao (female, 7 years old)'.

PuBao Jelly is a milk-flavored jelly shaped like PuBao, and the PuBao character is also used on the packaging. The price is 1,500 won.

A launch event will also be held. Emart24 will give away Everland tickets for two (30 sets), PuBao dolls (60 units), and PuBao headbands (40 units) through mobile app and social media (SNS) events.

Until the 31st, customers who purchase PuBao Jelly and scan the Emart24 mobile app integrated barcode will receive a stamp on the event page. Collecting 3 stamps and pressing the prize application button will enter the customer into the giveaway. Until the end of this month, PuBao Jelly can be purchased as a 1+1 deal when paying with a BC Card.

Emart24 also exclusively sells three types of jelly from the world-famous brand 'VIDAL.' The three VIDAL jellies available only at Emart24 (fried egg-shaped gummy, pizza slice-shaped gummy, and tutti-frutti flavored bottle gummy) feature fun concepts such as egg, pizza, and bottle shapes. Each is priced at 1,700 won.

With the continuous expansion of new jelly products, Emart24 currently offers up to 120 types of jelly. Due to collaborations with characters and the expansion of popular overseas products, Emart24's jelly sales increased by 40.5% in 2019 compared to the previous year, 34.2% in 2020, and also rose 41.3% this year (January to April).

Eunbora Lee, buyer of the General Food Team at Emart24, said, "As jelly gains popularity, Emart24 is focusing on product differentiation through various character jelly collaborations and the introduction of overseas products," adding, "We expect PuBao Jelly, which adds taste and fun elements, to receive great customer response."

This content was produced with the assistance of AI translation services.