GS Supermarket Launches 'Ice Pack Recycling Campaign' in Collaboration with Local Governments

[Asia Economy Reporter Yuri Kim] GS Retail's GS Supermarket (GS The Fresh) announced on the 21st that it will carry out the 'Ice Pack Circular Campaign' to promote resource circulation and environmental protection.

GS Supermarket stated, "Since April, we have been collaborating with Seocho-gu, Seoul to receive ice packs and provide them to customers for recycling."

Generally, ice packs have been difficult to recycle as consumers simply discarded them after use. The company expects that this circular campaign will raise consumer awareness for recycling the more than 200 million ice packs produced nationwide annually.

The 'Ice Pack Circular Campaign,' jointly conducted by GS Supermarket and Seocho-gu, begins with the local government’s Seocho-gu Cleaning Administration and Recycling Team collecting discarded ice packs from consumers, washing them, and supplying them to GS Supermarket. GS Supermarket then provides the supplied ice packs to customers who need cooling packs when purchasing refrigerated or frozen products. After use, consumers can return the ice packs by placing them in Seocho-gu collection boxes or by returning them at the in-store customer service desk when visiting GS Supermarket. The campaign concept is to protect resources through continuous recycling rather than allowing ice packs to be discarded and harm the environment.

Currently, GS Supermarket is conducting the ice pack recycling campaign in collaboration with Seocho-gu, Uijeongbu-si, and Pohang-si at stores near these local governments, including Jamwon Branch, Seocho Branch, Millak Branch, Pohang Jukdo Branch, Yangdeok Branch, and Changpo Branch. In the future, the company plans to expand resource recycling activities through local governments such as Suwon-si and Gimpo-si, which are also recycling ice packs. By 2023, all cooling packs provided at GS Supermarkets will be recycled ice packs, and the company plans to promote the importance of resource recycling to customers.

Oh Seong-hyun, Head of Business Planning Team at GS Supermarket, said, "While looking for ways to help improve the environment, we started the ice pack recycling campaign in cooperation with Seocho-gu, and customer responses have been positive. We will carry out various activities and public interest campaigns beyond ice pack recycling."

This content was produced with the assistance of AI translation services.