Mirae Asset Securities' Online VIP Customers 'Kairos Members' Surpass 10,000

Strengthening Non-Face-to-Face Asset Management Service Infrastructure to Solidify Securities Industry as a 'Digital Leader'

[Asia Economy Reporter Song Hwajeong] Mirae Asset Securities announced on the 20th that its online VIP management customer program, 'Kairos Members,' celebrated its 4th anniversary on the 13th, surpassing 4,000 monthly new members and a cumulative total of 10,000 users.

Kairos Members is a membership service operated by Mirae Asset Securities for online VIP customers, offering various benefits to clients who maintain certain assets and conduct transactions across products such as domestic stocks, futures options, overseas stocks, and overseas futures. To support smooth and successful investments for online VIP customers, the program provides preferential interest rates, fee discounts, and regular rewards as standard. Additionally, employees with diverse sales and operational experience are designated as managers to handle tasks and respond quickly to various customer requests.

Kairos Members is operated by the Digital Customer Care Center within the Digital Finance Division. The Digital Customer Care Center is a dedicated channel that manages online trading customers so they can focus on investing without inconvenience, even as the market environment rapidly shifts toward non-face-to-face interactions. Beyond simply functioning as an online branch, Kairos Members offers various benefits and high-quality, customized asset management services. Upon customer requests, the center conducts in-person investment consultations and regularly hosts online seminars to provide investment information, strengthening customized services through both online and offline channels.

Yoon Sanghwa, Head of Customer Care at Mirae Asset Securities, stated, "With the rapid increase in non-face-to-face customers, diverse demands are exploding, and emotional touches are needed even for non-face-to-face clients. We will maximize satisfaction for Mirae Asset Securities' non-face-to-face customers by providing a three-dimensional service that combines online and offline formats tailored to customer needs."

The Digital Division of Mirae Asset Securities established the Digital Asset Management Center earlier this year in response to the growing share of the non-face-to-face direct market. The Digital Asset Management Center is responsible for managing overseas stocks and pension product customers among non-face-to-face clients and plans to expand its target to include non-face-to-face wrap accounts and global investment products, offering a variety of services going forward.

This content was produced with the assistance of AI translation services.